After the end of the First World War, most of the British servicemen that had served from 1914 or 1915 were awarded three medals: the British War Medal, the British Victory Medal, and either the 1914 Star or the 1914–15 Star. It's a measure of the strip's popularity at the time, that these medals were irreverently referred to as Pip, Squeak and Wilfred – and they still are today.
Wikipedia gives several other examples of one or more of these names being used in military contexts during both world wars. One of these is a radio navigation system used by the RAF in World War II, which was known as Pip–Squeak. Wikipedia attributes this name to the cartoon strip; however, it must be said that the word 'pipsqueak' – to refer to someone considered insignificant or contemptible – probably predates the cartoon. Dictionary.com dates it to the late 19th century (1895–1900).
© Haydn Thompson 2017